Saturday, September 29, 2007

PHP script to display google page rank

PHP script to display google page rank
What is Google PageRank?PageRank is a numeric value that represents how important a page is on the web. It is Google's way of measuring the importance of web site. Here is how Google explains PageRank:PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."Google PageRank is mostly discussed by SEO's but also webmasters, web advertisers and publishers. For example, webmasters will not exchange links with websites whose PageRank is less then 4 or 5. Often, web publishers will pay less money for ads on websites with lower PageRanks. So how do you know what a PageRank of a website is? Simplest way to do it is to install Google toolbar. There are also various tools and scripts out there that will tell you the PageRank. One of the popular scripts was the one published by www.googlecommunity.com/. Below is modified version of that script. I used the code to create a PHP class that can be easily implemented with your projects. I also included images for visual representation of the PageRank.To see the implementation of the code below visit BeWebmaster.com link directory.pagerank.php

Code PHP : kateep.com or Download PageRank Lookup v1.1 for PHP.

Examples robots.txt

Examples

This example allows all robots to visit all files because the wildcard "*" specifies all robots:

User-agent: *
Disallow:

This example keeps all robots out:

User-agent: *
Disallow: /

The next is an example that tells all crawlers not to enter into four directories of a website:

User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /tmp/
Disallow: /private/

Example that tells a specific crawler not to enter one specific directory:

User-agent: BadBot
Disallow: /private/

Example that tells all crawlers not to enter one specific file:

User-agent: *
Disallow: /directory/file.html

Note that all other files in the specified directory will be processed.
Example demonstrating how comments can be used:# Comments appear after the "#" symbol at the start of a line, or after a directive

User-agent: * # match all bots
Disallow: / # keep them out

Compatibility
In order to prevent access to all pages by robots, do not use

Disallow: *

as this is not a stable standard extension.
Instead:

Disallow: /

should be used.

Sitemaps auto-discovery
The Sitemap parameter is supported by major crawlers (including Google, Yahoo, MSN, Ask). Sitemaps specifies the location of the site's list of URLs. This parameter is independent from User-agent parameter so it can be placed anywhere in the file.

Sitemap: http://www.kateep.com/sitemap.xml

An explanation of how to author SiteMap files can be found at sitemaps.org

Nonstandard extensions
Several crawlers support a Crawl-delay parameter, set to the number of seconds to wait between successive requests to the same server:

User-agent: *
Crawl-delay: 10

Extended Standard
An Extended Standard for Robot Exclusion has been proposed, which adds several new directives, such as Visit-time and Request-rate. For example:

User-agent: *
Disallow: /downloads/
Request-rate: 1/5 # maximum rate is one page every 5 seconds
Visit-time: 0600-0845 # only visit between 6:00 AM and 8:45 AM UT (GMT)

The first version of the Robot Exclusion standard, does not mention anything about the "*" character in the Disallow: statement. Modern crawlers like Googlebot and Slurp recognize strings containing "*", while MSNbot and Teoma interpret it in different ways.

Alternatives
While robots.txt is the older and more widely accepted method, there are others (which can be used together with robots.txt) that allow greater control, like disabling indexing of images only or disabling archiving of page contents.

HTML meta tags for robots
HTML meta tags can be used to exclude robots according to the contents of web pages. Again, this is purely advisory, and also relies on the cooperation of the robot programs. For example,

meta content="noindex,nofollow" name="robots"

within the HEAD section of an HTML document tells search engines such as Google,Yahoo! or MSN to exclude the page from its index and not to follow any links on this page for further possible indexing.

Edit by Kateep.com

Wednesday, September 12, 2007

Web Based Promotional Techniques: Obtain higher search engine ranking

Web Based Promotional Techniques: Obtain higher search engine ranking by AuroIN

Businessmen's main objective behind launching a website is to get more targeted customer for their products and services. Therefore, webmasters always compete with each other and follow different techniques to improve their rankings in major search engines. At the other end, people also prefer to search their required information through search engines. It shows how search engine ranking is important for businessmen. If you have launched your website, then follow advanced web based promotional techniques to promote your website online.

There are certain Web based promotional techniques, which can help you in better search engine ranking. Some of the important techniques are discussed below:
Google Optimization Though there are several search engines like yahoo, MSN, AltaVista and AllTheWeb, yet Google leads the industry with long strides. The recent statistics says Google controls almost sixty percentage of internet traffic. Thus good result in Google means more traffic to your website and good business. The domains which are registered for longer time period become more effective for search engines. Hence, your significance will increase if your industry exists for a long time. While optimizing your website, it would be better if you follow Google guidelines to optimize your website. If you are being able to get good rank in Google search engine, then it would be easier for you to get maximum number of targeted visitors for your website.

Keyword Analysis Keyword analysis is considered as the most vital aspect for every webmaster to get higher search engine ranking. When a visitor searches for any information in the Internet, first he/she types a query in the search box. This searched query is otherwise known as keywords. Hence, keyword selection is the most crucial task for every webmaster. There are different keyword analysis tools are available online. You can choose these tools for finding the best keyword for your website. Always select those keywords which have less competition but more search volume.

Good Content Quality content is the most important aspect for every website. So, try to make your content unique one among your competitors. While writing content for your website, try to maintain keyword density within your content. If your website does not have search engine friendly contents, then start writing contents by using your selected keywords and try to maintain the keyword density within 3-7%. But it should not be more than 10%, because maximum use of keyword is known as keyword stuffing. For this your website may get penalized by Google. Among other Web based promotional techniques, quality content is the significant one.

Link Building Link building is considered as one of the most successful Web based promotional techniques. The more popular your site is, the crawler finds your site quicker. You can follow some of the advanced link building techniques, such as; article submission, blog posting, forum posting. These techniques can help you to get quality inbound links for your website. You can attract more targeted visitors for your website, if your site appears within top search results of major search engines. Link campaigning can be done in three distinct ways, such as; one-way, two-way and three-way link campaigning. The Web based promotional techniques discussed above are very useful for a webmaster to get targeted visitors for their website. Follow the techniques and increase the sales of your products or services.

Edit by Kateep.com

Web Based Promotional Techniques: Obtain higher search engine ranking

Web Based Promotional Techniques: Obtain higher search engine ranking by AuroIN

Businessmen's main objective behind launching a website is to get more targeted customer for their products and services. Therefore, webmasters always compete with each other and follow different techniques to improve their rankings in major search engines. At the other end, people also prefer to search their required information through search engines. It shows how search engine ranking is important for businessmen. If you have launched your website, then follow advanced web based promotional techniques to promote your website online.

There are certain Web based promotional techniques, which can help you in better search engine ranking. Some of the important techniques are discussed below:
Google Optimization Though there are several search engines like yahoo, MSN, AltaVista and AllTheWeb, yet Google leads the industry with long strides. The recent statistics says Google controls almost sixty percentage of internet traffic. Thus good result in Google means more traffic to your website and good business. The domains which are registered for longer time period become more effective for search engines. Hence, your significance will increase if your industry exists for a long time. While optimizing your website, it would be better if you follow Google guidelines to optimize your website. If you are being able to get good rank in Google search engine, then it would be easier for you to get maximum number of targeted visitors for your website.

Keyword Analysis Keyword analysis is considered as the most vital aspect for every webmaster to get higher search engine ranking. When a visitor searches for any information in the Internet, first he/she types a query in the search box. This searched query is otherwise known as keywords. Hence, keyword selection is the most crucial task for every webmaster. There are different keyword analysis tools are available online. You can choose these tools for finding the best keyword for your website. Always select those keywords which have less competition but more search volume.

Good Content Quality content is the most important aspect for every website. So, try to make your content unique one among your competitors. While writing content for your website, try to maintain keyword density within your content. If your website does not have search engine friendly contents, then start writing contents by using your selected keywords and try to maintain the keyword density within 3-7%. But it should not be more than 10%, because maximum use of keyword is known as keyword stuffing. For this your website may get penalized by Google. Among other Web based promotional techniques, quality content is the significant one.

Link Building Link building is considered as one of the most successful Web based promotional techniques. The more popular your site is, the crawler finds your site quicker. You can follow some of the advanced link building techniques, such as; article submission, blog posting, forum posting. These techniques can help you to get quality inbound links for your website. You can attract more targeted visitors for your website, if your site appears within top search results of major search engines. Link campaigning can be done in three distinct ways, such as; one-way, two-way and three-way link campaigning. The Web based promotional techniques discussed above are very useful for a webmaster to get targeted visitors for their website. Follow the techniques and increase the sales of your products or services.

Pay Per Click Company: Helpful guidelines for PPC ad campaign management

Pay Per Click Company: Helpful guidelines for PPC ad campaign management by AuroIN

If you run a website and would like to boost the targeted traffic of your website, then PPC campaign is considered to be the best among all the SEO techniques. An effective PPC campaign can help you reduce the cost per click and increase profit. So, you need to be very careful if you are going to start your PPC ad campaign. PPC campaign that are managed efficiently can make a huge difference to your business. You may handle your PPC ad campaign or if necessary you can hire a good Pay Per Click Company to efficiently manage your ad campaign. Before starting your own independent affiliate programs or outsourcing such type of services you should have thorough knowledge about it. As a Pay Per Click Company you need to consider certain points to measure your efficiency. Following are some of the important points that can help you in better management of your PPC ad campaign. * Your Expertise on PPC Management A Pay Per Click Company should have expertise on PPC campaign management service. You should be well-known about different factors that are essential to measure the efficiency of your organization. Different agencies are offering exclusive services and some of them have prior experience in this field too. Thus, you need to be prepared accordingly. Consider how many employees of your organization are trained on PPC management; whether you want to hire any new employee from outside or you want to train your existing employees etc. * Time and Resource Time and resource are the most important factors to run your PPC ad campaign successfully. Your team members should dedicate to their work and should spend their valuable time for this purpose because PPC ad campaign management service includes various activities such as keyword research, competitive analysis which will take more time to complete. * Different marketing techniques Since you are Pay Per Click Company and going to start your PPC campaign management, your PPC managers should be well-versed with different advanced marketing techniques. PPC management involves copy writing, segmentation, visitor analysis, and convergence of online and offline marketing. Apart from these, your PPC campaign managers should know the proper slot for placing your listing and your marketing campaign management team should be able to write good marketing copy. * Communication Skill For a Pay Per Click company, good communication skill is highly essential if you desire to sell your product internationally. It is also necessary to show your global online presence. There are few organizations that can provide multilingual service. Hence, your good communication skill can take you a long way in dealing with your clients.

* Resource Utilization As a Pay Per Click Company, it is very necessary to utilize your resource tactfully. It is the integral part of a successful PPC ad campaign. Your company managers should watch whether their employees are utilizing their time properly or not. Preferably, they should spend their time by coordinating various online and offline activities, setting marketing goals, guidelines and initiatives that the agencies can implement for them effectively.
All the points discussed above are very necessary for a Pay Per Click Company to make their ad campaign successful.

How to use SEO and Article Marketing Together

How to use SEO and Article Marketing Together by Peter Nisbet
Knowing how to use SEO and article marketing together to promote and drive masses of traffic to your website is one of the more important skills you will learn on the internet. Although both of these are very powerful tools in their own right, together they are an extremely powerful marketing force. Probably THE most powerful combination of marketing techniques online.
SEO, or search engine optimization, is the collective term for a number of methods that can be used to attract search engines to your website and persuade them that your web content is more relevant than others are to the search term used by somebody seeking the information that you can provide.

Article marketing, incorrectly called bum marketing by some people, is a means of expressing the benefits of what you do to others, and of advertising specific pages on your site. A well written article can help other people to learn more about your subject, but can also provide a link to other pages on your website that can provide further information to anybody that requires it.

An article submission should not be an advert, but provide more information. It can also advertise your website or individual web pages, indirectly through reference to it in the author's resource box. There is a distinct difference between an advert and advertising, although it is sometimes difficult to distinguish between the two. For example, you can be a good advert for your educational system without actually advertising it. It is a matter of semantics, and semantics is something that you should learn about if you want to be successful in getting good listings on search engines, especially on Google.

That is because of Google's so-called 'latent semantic indexing' algorithm, or LSI, that evaluates the content of a web page through the relevance of its semantics to the keyword for which the page has been optimized. LSI is wrongly named, since it should be LSA, or 'latent semantic analysis', but it is all semantics!!

The application of SEO and Article Marketing together on the same web page can have a very powerful influence on the search engine listing of your page. It is a synergistic effect, and in order to use that effect it is essential to understand both. That is only possible by becoming familiar with each, not in theory, and not only in relation to their individual effects on each of your website pages, but also with respect to your articles.

When you write articles for publication or submission to article directories, then each article should be written as you would write an individual web page for your site. The article should be able to slot perfectly into your website without seeming out of place, and be able to be listed in its own right on Google, Yahoo and the other search engines such as MSN and Ask as a web page on the article directories on which it has been published.

It is impossible to teach SEO and bum marketing (I hate that term) together in an article such as this, and to try to do so would only confuse you. In any case, such tuition should be carried out only in combination with tuition in article marketing techniques, and the correct way to write articles and use content not only for your own benefit but also to provide useful information to your readers that they can use to better their own opportunities to make money online.